Businesses of all sizes are discovering that they can effectively integrate SMS marketing into a larger marketing strategy. With the help of SMS marketing automation, brands can create, schedule, and automate smart targeting campaigns.
According to a study by Simmons National Consumer Study (NCS), 91 percent of Millennials are text messaging during a typical week. Fifty-one percent of Millennials are willing to share their mobile number, if given an incentive.
Jamie Tolentino, contributor at The Next Web, says“SMS is the most effective way to reach users, with a 90 percent read rate in minutes. When it comes to timeliness of delivery, SMS maintains the highest engagement rate in comparison to emails and over-the-top (OTT) apps.”