6 Reasons Brands Should Start Using SMS Marketing

6 Reasons Brands Should Start Using SMKJBurk.com | Reasons Brands Should Use SMS MarketingS Marketing 

Businesses of all sizes are discovering that they can effectively integrate SMS marketing into a larger marketing strategy. With the help of SMS marketing automation, brands can create, schedule, and automate smart targeting campaigns.

According to a study by Simmons National Consumer Study (NCS), 91 percent of Millennials are text messaging during a typical week. Fifty-one percent of Millennials are willing to share their mobile number, if given an incentive.

Jamie Tolentino, contributor at The Next Web, says“SMS is the most effective way to reach users, with a 90 percent read rate in minutes. When it comes to timeliness of delivery, SMS maintains the highest engagement rate in comparison to emails and over-the-top (OTT) apps.”

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Original Post is by Genia Stevens
Business.com