SMS marketing is one of those areas of marketing that many startups seem to avoid, at least in the beginning. They think about how it could annoy customers and how they don’t want to risk falling for the stringent rules on this type of marketing in the U.S.
But they’re leaving money on the table because SMS messages have a 99% open rate. You try finding those open rates when dealing with email. This guide is going to introduce you to some of the marketing tips every startup owner should be aware of when building their brand.